Zeek Shopping Cart Feature
For four years, since the beginning of Zeek, there was no shopping cart. This meant that users could only buy gift cards from one brand. If they wanted to buy from several brands, they would have to go through the checkout flow several times. If a user added an item to their cart and left the page, when they return to the page their selection would be nullified.
I was the lead designer of the shopping cart, working closely with the PM, and with the Marketing team to define this feature, the scope for phase 1 and phase two and how the requirements would translate to the design of the website and the mobile apps. Before beginning with the design, I presented a concept with what could be done with this feature, and what opportunities could it have for the marketing – such as smart pushes and tailored Facebook ads.
The shopping cart feature has inherent complexity as it affects many parts of the web app – the header, brand page, checkout, and purchase history, to name a few. All these had to incorporate the multiple brands purchase.
Working on this feature, my colleague and I focused mainly on the UX as the UI had to adhere to the styleguide of the product which hasn’t been changed for over four years. At the time of working on the cart feature, we had only two front end developers and so changing the styles was not possible.